If you're looking for a way to make your ads more effective, capture more attention and get you more clients...

Quick question: who's your Ideal customer? A lot of business owners answer that question with a variation of: Anyone with a pulse

plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think

The Pareto state that 20% of content online gets 80% of the views. That's what they taught me in business

Once upon a time, in a Galaxy far, far away, I ran an ad account for a real estate business.

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill

You need to start doing less. You'll get more done. By doing less. Allow me to explain. Running a business is

Was talking to a client yesterday. We were talking about how to improve ad performance. Let me give you one of

I've been selling and marketing thing for 2 years. want to know what works every single time? Every . Single. Time. Simplifying.

One of the best ways to solve problem is by walking around. Sounds weird. Let me explain. You're a human. So am

Most marketing advice really really sucks. I studied marketing for years. Then I started my own business.tried to

What's the first thing you do in the morning? And let's be real here. I'm not talking about the influencer

If you had to sell something, If your life was on the line....how would you do it? Discount? Hell no, seems

Hi, It's Awal. It's a beautiful Saturday and I spend most of my day tinkering with Google ads and absolutely CRUSHING it

Hi, It's Awal. Ever been so busy your daily todolist looks like a week list? That's been my week. Can't complain because it's

Hi, It's Awal. Got an insight for you that will be useful in business. Seems paradox but it;'s really not. I enjoy Running

Hi, It's Awal. I read Andre Aggasi's autobiography. "Open". Great book. He describes his mental state when he was at the top

Hi, It's Awal. Had a meeting with my team today. going over some strategy stuff. main takeaway was that it's actually quite easy

Hi, It's Awal. 2 years ago I struggled with marketing my own local business. it's one of the very few things that

Hi, It's Awal. Was talking to a business owner yesterday. We covered something you'll find interesting too. We were going over his sales

Hi, It's Awal. Quick one this time. If you run a local business you need to be using Google

Hi, It's Awal. Google is bamboozling you. And me. All of us. Clients that looking for us are being sent to our

Hi, It's Awal. Ran Into something superweird and i'm almost positive You've had similar experience. I'm running ads for a clients and

was talking to a friend this weekend and I told him how to win in his local marketing without needing any genius level marketing offers. And this works in every local market. Guaranteed.

Once you start your own business and grow to size where you have to hire stuff you discover something that very few human beings will ever know. You find out how wildly incompetent most people are nt

Information is the enemy when you're selling.